Turning Every Par-3Into a Game

An interactive platform that gamifies par-3 holes with smart flagsticks, cameras, and sensors. Players join entry-fee challenges and compete for cash prizes based on shot accuracy.

A Golf Platform Outgrowing Its PWA

SmartPin came to Mercury Development with an innovative PWA already in the market, and growth plans the existing platform couldn't support.

Real-Money Entry Fee

Players pay entry fees and compete for cash prizes, so results and payouts must be right every time.

Real-Time Results

Advance registration, simultaneous play, and live results the old PWA couldn't offer.

Video Production

Automatically creating branded highlight videos with animations, sound, and frame-accurate editing.

Multiple Modes

Solo challenges, organized tournaments and group events, plus a pinless mode for any golf course.

Machine Learning

Detecting the exact moment a ball is hit from audio and tracing its flight in every user video.

Flagstick Integration

Working with third-party smart flagsticks reliably despite scarce documentation and outdoor networks.

Real-Money Entry Fee

Players pay entry fees and compete for cash prizes, so results and payouts must be right every time.

Real-Time Results

Advance registration, simultaneous play, and live results the old PWA couldn't offer.

Video Production

Automatically creating branded highlight videos with animations, sound, and frame-accurate editing.

Multiple Modes

Solo challenges, organized tournaments and group events, plus a pinless mode for any golf course.

Machine Learning

Detecting the exact moment a ball is hit from audio and tracing its flight in every user video.

Flagstick Integration

Working with third-party smart flagsticks reliably despite scarce documentation and outdoor networks.

The Golf Tech Ecosystem We Built

A discovery phase first: mapping the existing architecture, gathering requirements, and setting a roadmap prioritized by business impact. Then systematic development — quality and stability at every stage.

React Native Mobile Apps

A Rebuilt AWS Backend

ShotTracer ML

Marketing Website

The primary player experience, rebuilt with React Native. The iOS app replaced the aging PWA with better performance, access to device-native features, and app store visibility; an Android app followed, extending SmartPin's reach.

A total rebuild on Amazon Web Services gives SmartPin flexibility and control, re-integrated with third-party APIs for pin management, hardware communication, and algorithmic Ace and Gimme detection.

Built from scratch: data collection and markup, ML model training, and algorithms that draw the ball's flight trajectory from per-frame detection. Now in an active improvement phase.

A compelling landing page showcases the platform's enhanced capabilities, strengthens brand credibility, and accelerates user acquisition for launch.

React Native Mobile Apps

A Rebuilt AWS Backend

A total rebuild on Amazon Web Services gives SmartPin flexibility and control, re-integrated with third-party APIs for pin management, hardware communication, and algorithmic Ace and Gimme detection.

ShotTracer ML

Built from scratch: data collection and markup, ML model training, and algorithms that draw the ball's flight trajectory from per-frame detection. Now in an active improvement phase.

Marketing Website

A compelling landing page showcases the platform's enhanced capabilities, strengthens brand credibility, and accelerates user acquisition for launch.

From Hardware-Dependent to Play Anywhere

Three ways to play, one core experience: from flagstick-equipped par-3 holes to organized tournaments to any course in pinless mode.

Pin-Equipped

Smart flagsticks with built-in cameras capture 360-degree footage of every par-3 attempt automatically.

Events

Courses host competitions with advance registration, simultaneous play, and real-time results tracking.

Pinless

No special equipment needed. The app brings par-3 challenges and shareable highlight videos to any course.

Pin-Equipped

Smart flagsticks with built-in cameras capture 360-degree footage of every par-3 attempt automatically.

Events

Courses host competitions with advance registration, simultaneous play, and real-time results tracking.

Pinless

No special equipment needed. The app brings par-3 challenges and shareable highlight videos to any course.

Every Shot Gets the Highlight Reel Treatment

One of the most technically interesting parts of the project: a separate video generation pipeline that builds videos-as-code from templates within seconds — cheaper, faster, and better looking than before.

mobile phone with smartpin app in action

The Tournament Platform Control Center

An entirely new web admin panel gives SmartPin's team tools to manage clubs, courses and holes, configure events and tournaments, monitor activity, and oversee payments.