Everyday Winner — Sweepstakes Mobile App Case Study

Everyday Winner is a platform run by a marketing company that rewards users for viewing ads. The company already owned a website with that mechanic and approached Mercury Development to build a mobile app where users participate in sweepstakes, receive rewards for viewing ads, and generate more mobile traffic.

Challenge

Few people will install an app just to view ads, even for money. The customer also wanted solid analytics and data management capabilities. The task was to create an app with enticing game mechanics and unobtrusive advertising.

Solution

We put the main emphasis on attractive design and engaging mechanics. Users enter sweepstakes, collect game currency, and win prizes. Ads are served only when users are not actively engaging with the app — for example, while the reward is being calculated or the next sweepstakes is loading.

Retention and monetization

Users engage in the game and collect coins that can be exchanged for actual prizes. Ads integrated into the game flow are much less intrusive, which results in longer user engagement and more revenue for Everyday Winner.

Luxury design and custom artwork

The app's design is built around the concept of luxury lifestyle: every UI element conveys a sense of affluence, which is expected from a mobile app made for an advertising platform. We agreed with the customer that stock images are boring and unconvincing, so all artwork was hand-drawn by our illustrator. We also created custom icons for each section of the app and smooth animations that attenuate ad breaks and create an immersive game experience — including a real scratch card effect where users rub the screen to find out if they have won.

Cross-platform implementation

The app was built as a cross-platform solution: 95% of the code is reused across iOS and Android, which significantly reduced time to market.

Admin panel

Initially Everyday Winner had only one sweepstakes. Along with the mobile app, we built an admin panel that lets the customer create new sweepstakes on their own, without any help from developers — with user metrics and analytics, push notifications about sweepstakes, and automated sweepstakes management.

Results

Thanks to the mobile app, Everyday Winner's advertising business saw a significant increase in mobile traffic. The solution turned out to be a convenient and attractive alternative to traditional methods of entering sweepstakes: user engagement and revenue have both increased, and the client has been successful in retaining existing customers.